09 Apr
Boost Your Business with a White-Label E-Commerce Track & Trace Platform
The track and trace solutions market is expected to grow by 17.7% until 2030, driven by regulatory requirements and increasing consumer demands for transparency. Key factors include:
- Digital Product Passports: Creating a digital twin of physical products to document events, transactions, and sustainability details, meeting consumer and regulatory demands.
- Farm-to-Fork Strategy: Enabling traceability from product origin to consumption, enhancing safety, sustainability, and integrity while building consumer trust.
- Product Authentication and Anti-Counterfeit Solutions: Implementing track-and-trace systems to combat counterfeiting and ensure supply chain visibility.
- Blockchain-based Product Verification: Utilizing blockchain authentication to enhance supply chain visibility, security, and transparency, preventing identity theft and fraud.
E-commerce business owners have unique business challenges compared to brick-and-mortar shop owners. They have unique rules and regulations to follow, order fulfillment commitments, counterfeiting attacks, and have to follow cybersecurity measures to ensure all data stored online is protected.
Amidst the challenges encountered by e-commerce, providing a track-and-trace platform is indispensable for ensuring a seamless, secure, engaging, and transparent customer journey. This empowers e-commerce brands to optimize operations and fuel growth.
But you don’t have an e-commerce track and trace platform you can sell to your customers, and you also don’t have the time, resources, or team to build such a sophisticated product. In this situation, you should use a white-label e-commerce track-and-trace platform to minimize development, deployment, and maintenance costs.
In this comprehensive series of blog posts, we present a pragmatic guide to assist e-commerce businesses in selecting the most appropriate e-commerce track & trace solution for their needs. This blog post will discuss white-label solutions, their pros and cons, and how to leverage them to sell successful, scalable, secure products.
White-Label Solutions:
A white-label track & trace solution involves a pre-built track & trace platform developed by one company, rebranded, and distributed under another company’s name. These highly customizable solutions cater to various business needs, from software applications to various systems.
They are often offered at monthly or yearly subscription prices under the SaaS model, allowing businesses to access advanced track & trace platforms for e-commerce without an in-house development process. These services also include marketing solutions, customer support and customer engagement, logistics services, warranty product registration management, and product recall management.
Modern track and trace solutions must demonstrate adaptability to meet evolving needs. While a company may presently use variable QR codes, it may later necessitate handling multiple codes, NFC tags, or various RFID tags. This adaptability is essential for regulatory compliance and leveraging operational efficiencies within a robust track-and-trace platform.
The end-users of the track & trace platform are unaware of the white-label arrangement. However, proper measures must be in place to safeguard the integrity of the white-label relationship to prevent any disruptions in service or potential customer confusion.
Benefits of White-Label Solutions:
- Brand Customization: Businesses can brand the white-label platform with their logos, colors, and themes, maintaining brand consistency across all customer touchpoints.
- Time and Cost Efficiency: By utilizing a pre-built, ready-to-use solution, businesses can save time and resources that would otherwise be spent on developing an e-commerce track-and-trace system from scratch.
- Simplified Market Entry: Especially crucial for smaller companies and startups with limited options, white-labeling offers market-standard ready-to-use solutions. This also offers rapid AI deployment services under the out-of-the-box AI model within days Get the rapid AI deployment services now.
- Scalability: White-label platforms are scalable, allowing businesses to easily accommodate growth and increased demand without significant disruptions.
- Enhanced Customer Experience: With real-time tracking capabilities, businesses can provide customers with accurate and up-to-date information about their orders, leading to improved satisfaction and loyalty.
- Flexibility and Adaptability: White-label platforms can be customized to meet the specific needs and requirements of different industries and business models.
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- Restricted Customization: White-label solutions may not offer sufficient flexibility to meet specific business needs and branding preferences effectively.
- Provider Dependency: Businesses using white-label solutions depend on the provider's performance and reliability, necessitating careful selection of a reputable provider.
- Brand Identity Dilution: Shared branding carries the risk of diluting the company's distinct brand identity and market differentiation.
- Control Limitations: Businesses might face constraints in controlling product updates, feature enhancements, and customization capabilities.
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The E-commerce Track and Trace platform adds significant value to online retailers and shoppers by providing visibility into every step of the shipping process. To effectively track shipments, cutting-edge AI, blockchain, and IoT technologies process crucial information accompanying packages, including:
- Shipping information: Data specifying items, packages, or entire load units.
- Shipper information: Details and origin of the company shipping the goods.
- Destination information: Recipient details and delivery destination.
- Routing information: Details on the delivery route, storage facilities, and transit points.
Each shipping package undergoes multiple stops from receipt to distribution center to final delivery. Individual barcodes, security labels, and QR codes ensure constant identification and tracking capability throughout the journey. The track-and-tace platform should also have the capability to identify any unusual, or counterfeiting activities in real time through AI, NFC/RFID, and secure QR code usage.
White-Label E-Commerce Track & Trace Platform Overview:
White-label solutions are a great option to sell a ready-made e-commerce track and trace platform to your customers. Your white-label solution provider should give you the following service offerings for the e-commerce track & trace platform:
- A Track and Trace platform
- Logistics & e-Logistics Management System
- Item level tracking solution
- Retail management system
- Order management system
- Customer relationship management system
- Automated order confirmation processing
- Inventory management solution
- Warehouse management solution
- Return order management system
- AI-powered Consumer behavior analysis and reporting system
- AI-powered geolocation tracking system
- AI-powered fraud detection system
- Product management and landing management systems
- End customer authentication system
- User permission management system
- Post-purchase customer experience management system
Features of White-Label E-Commerce Track & Trace Platform:
- Real-Time Tracking: Provides real-time visibility into the status and location of shipments, enhancing transparency and customer satisfaction.
- Customizable Alerts: Allows businesses to set up custom notifications and alerts for customers regarding shipment status updates.
- Reporting and Analytics: Provides detailed reporting and analytics on shipping performance, allowing businesses to identify areas for improvement and optimize their logistics processes.
- Scalability: Scalable architecture allows the platform to accommodate growing business needs and increasing shipment volumes.
- API Integration: Supports integration with other e-commerce platforms, ERP systems, and third-party applications for seamless data exchange and workflow automation.
- Security and Compliance: Implements robust security measures to protect sensitive shipment data and ensure compliance with industry regulations.
- Customer Self-Service: Empowers customers to track their shipments independently through a user-friendly interface, reducing support inquiries and enhancing user experience.
- Customizable Workflow: Offers flexible workflow customization options to adapt to unique business requirements and workflows.
- Real-Time Customer Assistance: Provides customer support agents with real-time access to crucial business data 24/7, enabling prompt assistance and effective shipment tracking information for enhanced customer support.
- Multichannel Support: Integrates with various customer support channels, including phone, email, chat, and social media, to provide seamless support experiences across different platforms.
- High security throughout the supply chain: Monitor the supply chain closely, accurately, and securely by employing Permission or role-based user management, continuous monitoring, and remote device control and device management systems.
Factors to Consider When Choosing the White-Label Partner:
- Data Storage Location Flexibility: The white-label e-commerce track & trace platform provider should be able to store data in the end-user country by deploying their platform within the respective country.
- Unauthorized Data Access Prevention: The white-label e-commerce track & trace platform provider must implement data-label classification, segregation of duties, and separation of developer, staging, and production server processes to reduce risks related to unauthorized data access.
- Highest Cybersecurity: The white-label solution provider should conduct frequent cybersecurity assessments, controlled access protocols, incident management, and monitoring to ensure the highest cybersecurity for the cloud-hosted track & trace platform.
- Maintenance and Support: The white-label solution provider must offer consistent support, software maintenance, and updates while safeguarding the data privacy and security of the platform, end-users, and all stakeholders involved.
- Different Pricing Models: The provider should have different and flexible pricing models to accommodate the unique needs of each business.
- Strict with Protocols: The white-label solution provider must adhere to strict protocols, procedures, and policies to ensure that their solution complies with relevant data protection regulations applicable to their customers.
Ready To Scale Your Business With a White-Label E-Commerce Track & Trace Platform?
Contact TrackMatriX today to explore how we can develop a highly scalable, cyber-secure, flexible, and customizable track-and-trace platform for your needs. With our continuous software support, you can confidently focus on marketing and selling the platform to your customers.
Contact us today to get started on your exponential business success journey!
About TrackMatriX Technologies Limited
TrackMatriX is a leading AI-enabled solution provider, technology developer, and system integrator dedicated to accelerating growth for retail, logistics, and manufacturing businesses. TrackMatriX provides brand protection, advanced digitalization, AI, AR, and SaaS development solutions for better business growth, personalized product experiences, and maximized customer engagement. TrackMatriX is your business partner for boosting revenue, protecting your brand identity, and providing you with advanced, scalable, and cyber-secure cloud-based, AI, and AR systems.
In 2010 NanaoMatriX developed the TrackMatriX SaaS platform, which was later patented in 2012 for the verification of product and document authentication using mobile devices, QR codes, and RFID tags. In 2019, NanoMatriX incorporated TrackMatriX Technologies Limited, which uses the TrackMatriX SaaS platform to track & trace products and documents for retail, logistics, and manufacturing startups and enterprises.
