Hong Kong SAR, June 28, 2021
TrackMatriX® announces the launch of Augmented Reality (AR) onto its SaaS platform. With the addition of the new feature, the brand hopes to add value to its services and increase customer engagement.
The newly introduced AR feature comes as an optional add-on to existing TrackMatriX® subscription plans. New and existing subscribers can purchase it through the software’s dashboard or visit the company’s website for the same.
How it Works
TrackMatriX® executes AR within its platform seamlessly. It’s embedded in the QR code that consumers typically use to authenticate products. Once the QR code identifies a genuine product, the custom AR animation is triggered to display the authenticity status through a web app. The status becomes accessible through a hyperlink on the consumer’s smartphone.
TrackMatriX® subscribers can be creative with the AR content as the software company provides them with a highly customizable interface. From videos to other creative implementations of AR, the subscribers can now communicate more effectively with their customers in one of the most advanced and immersive ways possible.
Who is it for?
TrackMatriX® delivers this new feature so subscribers can become one among the very few in the market using AR for packaging. With the increased use of AR-capable mobile devices and enhanced data coverage, the marketing campaigns and advertisements have shown a favorable response in recent years.
In the past, AR-capable smartphones were not as abundant and inexpensive as they are now. Therefore, the user base was not attractive to the marketers looking to build their brands. These days, however, modern phones with the capabilities of AR are popular and in high demand. Moreover, with the ever-increasing number of AR technology users, tapping into the new technology has become the need of the hour.
AR packaging presents a new and highly immersive way of interacting and engaging with consumers. While its novelty is perhaps currently its most attractive feature, the immersive AR content can help greatly in increasing brand engagement and consumer retention when it eventually wears off.
AR is the ideal medium for conveying key messages from TrackMatriX® subscribers to their consumers. Besides the proven effectiveness of visual communication, there’s also an immersive quality to AR that can’t be replicated in other forms of media.
Potential Uses for TrackMatriX® subscribers:
Product Education –The AR that TrackMatriX® AR on their gamification efforts. Interactive AR games, for example, can be extremely engaging and can potentially keep consumers’ attention for long periods.
Gamification:
Subscribers can also incorporate the TrackMatriX® AR on their gamification efforts. Interactive AR games, for example, can be extremely engaging and can potentially keep consumers’ attention for long periods.
Social Advocacy
AR is also an effective mode of communication for your brand’s social advocacy message. It’s more personal and a bit more tangible than a simple video. The immersive quality of AR is an effective tool in getting social advocacy messages across. With a few simple clicks, the animation can be uploaded and applied to the product packaging.
Once implemented, subscribers can benefit from three key features:
Seamless Application
The QR-based authentication workflow that TrackMatriX® uses is a well-integrated application of AR. The platform does not require consumers to take extra steps to access or platform subscribers to learn new software to get the feature rolling.
Immersive:
Subscribers can enjoy the increased engagement from their consumers through the creative implementation of an immersive AR animation. The highly engaging AR content would encourage more customers to scan and verify the authenticity of their products.
Transparent
When the brand engagement is high, big data usually follows. The boost in data collection should give subscribers and brand owners a complete picture of the distribution chain. Transparency allows the service providers to make better-informed decisions on the product.
About TrackMatriX®
TrackMatriX® is a SaaS platform that delivers unique and highly customizable anti-counterfeiting and brand protection solutions for individuals and businesses. The company aims to put an end to counterfeiting with its latest AR software. The services offered by the AR technology include document security, smart packaging, and product authentication backed with web-based, on-demand verification solutions. In addition, with the advanced digitalization of brand protection, TrackMatriX® is also well-positioned to address another important market need in consumer engagement.
Press/Media Contact
- Alfons Futterer
- Managing Director, TrackMatriX® Technologies Limited
- +852 2523 9959
- [email protected]
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