Pharma Track and Trace Serialization Software

Pharmaceutical counterfeiting can be as small as one person with a printer and barcode scanner mislabeling medications and as large as a criminal organization that stretches across multiple countries. This is why pharma companies need to have an effective and comprehensive solution in order to combat fake medications.
Government regulation is also catching up as the US FDA’s Drug Supply Chain Security Act (Title II of the Drug Quality and Security Act) requires product tracing (electronic and interoperable system) at the package-level by 2023.

Global threat of counterfeit drugs

Highly‐organized drug diversion and counterfeiting schemes involve various illicit activities including the adulteration, re‐labeling, theft, illegal importation and improper storage of prescription drugs.

The perpetrators are also found working in various jobs along the pharmaceutical supply chain: pharmacists, wholesalers, printers, distributors, etc.

$163 - $217 Billion / Year

Counterfeit drug market (PwC report 2017) – making it one of the most lucrative types of illegally-copied goods

10%

Percentage of all drugs in circulation that are counterfeit in 2015 (American Society of Microbiology)

1 Million Deaths / Year

Patients who die annually from reactions to toxic, counterfeit drugs as fake pharma find their way to healthcare facilities (PwC report 2017)

500,000

Preventable malaria deaths caused by the distribution and consumption of counterfeit pills

End-to-End Anti-Counterfeiting Solutions for Pharmaceutical Companies

High-Security Labels

The security graphic features are designed through special anti-counterfeiting software to create a non-duplicable image through mathematical algorithms. For example, guilloche, relief, latent, etc. All of these features are created or combined with other security graphic features.

TrackMatriX® SaaS Solutions

TrackMatriX® is a SaaS on-demand platform for brand protection and consumer engagement.
TrackMatriX® allows brand owners to take advantage of a self-service platform that enables product authentication while providing an opportunity to engage with customers via QR codes or NFC tags.
Using TrackMatriX®, pharmaceutical companies will be able to monitor high-value product flows, gain deep consumer and supply chain insights / data sets, and leverage automatic reporting of counterfeiting attempts.
The platform provides brand owners deep consumer and supply chain insights regarding their pharmaceutical products like real-time GPS location, scanning frequencies and even suspicious activity alerts. Meanwhile such data is also transferable to complement the client’s CRM/ERP/POS systems, thereby adding further value to the client’s consumer database.
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TrackMatriX® Lock

These are advanced security QR codes or data carriers. These codes contain overt and covert (Lock) information about the product that can be accessed by scanning the code. Once scanned, consumers arrive at a landing page that could include a link to the company website, a digital coupon, an event invite, or any other engagement tool that the brand desires.

TrackMatriX® NFC

TrackMatriX® NFC allows for a secure form of data exchange which can be used to authenticate individual products. Consumers can obtain different kinds of product information prior to opening or after opening (e.g. products specification, location tracking, storage temperature, or any other vital information).

Happy Customers & Buyers

Use Cases

Holographic Labels: Hong Kong Pharmaceutical Brand

Problem

An established pharma brand in Hong Kong has decided to launch for the first time a series of their strongest-selling products in China. Entering this new market, the management was aware that they are exposing themselves to the following material and immaterial risks:
Counterfeiting: Without a brand protection device, it will be difficult to differentiate between original and fake products. Pilferage / Package Tampering: The product package might be opened before purchase and the original content be exchanged or diluted.

Solution

In order to ensure their customers, as well as their own staff, and potentially law enforcement officers will be able to differentiate the original product from counterfeits, they asked NanoMatriX to help with a sophisticated brand protection label.
To prevent pilferage or product tampering, the security label has been designed so that it can be pasted across the edge of the package and the package lid. Additional security features applied at the substrate and the design elements will make sure that unauthorized opening of the package will definitely be noticed.

Results

Implementing the anti-counterfeiting and tamper-proofing solutions, the pharmaceutical brand confidently launched in China. The security hologram with tamper evidence will be able thwart pilferage and counterfeiting. In the next phase, they will consider adding unique QR codes for consumer engagement.

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