NFC Tag & Campaign Management Software

TrackMatriX® NFC is a cloud-based, secure, scalable track & trace system and NFC tag management software. Using NFC tags and mobile phones, the software enables item-by-item product authentication, brand protection, traceability, and consumer engagement.
Aside from preventing counterfeiting, a large number of use cases for NFC tags is for marketing and informational purposes wherein the data behind the tag will need to be updated or changed regularly. This might be because the tag is connected to an asset or campaign and the asset details will need updating. NFC tags need to be linked to software which can then modify the end data. This is called tag management software and this is what TrackMatriX® offers.
While the data on the tag doesn’t change, the target website can be modified at any point as often as required via the tag management system. TrackMatriX® features a built-in custom landing page builder for you to create consumer engagement campaigns.

Connecting Physical Products to Digital Experiences

Using any NFC-enabled smartphone and or NFC badge reader, consumers can quickly and easily read custom NFC stickers, NFC badges, or NFC tags to obtain relevant information about a product. This also allows customers to instantly check the authenticity of a particular product.
We offer NFC label smart tags with a chip containing secured information such as unchangeable unique identification numbers (UIDs), scan counter, customizable information and workflows such as landing page URL, dynamic cryptographic algorithms, and security protocols.
Content Delivery and Campaign Management

Content Delivery and Campaign Management

TrackMatriX® simplifies mobile content delivery so that brands can customize landing pages and develop content strategies for NFC tags to launch engaging landing pages, surveys, videos, and more.

Tamper Evidence

Tamper Evidence

Our NFC labels have specialized tamper tags that inform the consumers and administrators that the product has been cut open. Once the tamper tag has been cut, the UID will transfer the consumer to a different URL upon scanning to add increased security and protection for the consumer.

Reporting and Customer Analytics

Reporting and Customer Analytics

Once the consumer scans the NFC tag, administrators can view and create data-rich reports on relevant product and product status information like NFC scan time and location. They can also set alerts to detect any suspicious activity to prevent counterfeiting and fake copied tags.

TrackMatriX® Solutions

Near-field communication (NFC) is an innovative contact-less technology that provides a secure way to exchange information/data between your NFC-enabled smartphone and items embedded with an NFC chip/tag.

Just one small powerful chip/tag on your product enables several functions:

  • Product authentication
  • Fast inventory check
  • Mobile marketing and consumer engagement
  • Consumer behaviour analysis
  • Tracking and tracing
  • Quality, supply chain, and inventory management
  • Brand protection and anti-counterfeiting
Featured Image

TrackMatriX® Bolt : Programming and Monitoring App

TrackMatriX® Bolt is a user-locked or login-protected Android and iOS app which can be used by warehouse staff to:

  • Capture the unique Identification number (UID) in the NFC badge/tag
  • Read & write encrypted information into the NFC chip
  • Secure the tags by changing the tag status from read/write to read-only, to make it impossible for counterfeiters to manipulate the information
  • Transmit all the relevant information about a specific NFC tag and its content to the TrackMatriX® platform
  • Track the location of where the products are being scanned to ensure they are not leaving the authorized location
  • Manage account access for administrators versus users to further ensure product information is being handled accurately

Use Case:

Wineries, Wine Collections, Associations, and Traders

The TrackMatriX® platform is capable of consolidating engagement and inspection results originating from various NFC tags in one reporting portal. TrackMatriX® is fully customizable according to your organization’s needs.

1. Sealed / Open NFC tags for premium  wine & spirits and wine collectors 

2. Consumer engagement and brand protection technologies

3. White-label subscription platform: For brand owners or wine  traders

Product Details

Access Management and Reporting Portal
01
Permission-based access

TrackMatriX® platform offers permission-based access for Administrator and Office User

  • User & Administrator: Store, process & aggregate data. Various UIs to enter, view and edit wine & spirit bottle data.
  • Administrator: Administrator to view relevant reports on registered wines, applied NFC tags, NFC scan events and scan results. Alerts on suspicious scan activities can be set. User activity report.
02
Secure & Intelligent NFC Tags

Our NFC Tamper tags can have multiple pre-programmed security features. During the application, additional security features will be programmed to the tag after tags are applied to wine & spirits bottles.

Product Authentication Display Info

Anyone with an NFC-enabled device/smartphone will be able to view relevant information after tapping their device onto the NFC tag:

  • Wine storage conditions
  • NFC tag-related info / status
  • Traceability information: Map display with location markers to indicate where the bottles have been scanned before.
  • Product information: Wine/Spirits name, vintage, etc.
03
TrackMatriX® Bolt: Android/iOS App

TrackMatriX® Bolt is a log-in protected programming and monitoring app which enables users to program NFC tags after tag application. Permitted users will be able to select the wine & spirits type which he/she is permitted to program. Permissions or tasks are assigned by administrators of the TrackMatriX® platform.

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All rights reserved.

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