When it comes to customer engagement, marketing agencies would do well to use the secure document management and smart packaging solution offered by TrackMatriX®. With its unique proprietary QR code-based serialization system, TrackMatriX® helps customers self-validate and authenticate both documents and products.
This gives marketing agencies just the right platform to engage with customers and help protect their clients’ brands. What we are talking about here is a QR code-driven end-to-end Track and Trace brand promotion and consumer engagement platform.
Let us look at what the principle advantages of TechMatriX’s anti-counterfeit and consumer engagement strategy solutions are:
Principal Advantages
- Mobile engagement is a highly cost-effective method of improving consumer engagement and gaining their trust.
- User-friendly implementation as all it needs is for the consumers to have a smartphone to implement them.
- Secure as they are available only via digital means and make use of custom-designed security labels or certificates.
- Real Time Engagement with the customers enables marketing agencies to understand their consumers’ needs well and respond to them promptly.
- Secure self-managed subscription platform resonates well with today’s digitally savvy agencies.
TrackMatriX® is not only ideal for marketing agencies. It has been used by Fortune 500 companies, brand owners from across industries, and many educational institutes and certification bodies.
Conclusion
In today’s highly competitive landscape, only companies which are intimately engaged with their customers can create brand loyalty. With the rampant occurrence of bad actors which damage a brand’s reputation by flooding the market with cheap knock-offs, TrackMatriX® authentication, tracking and consumer engagement solutions can help marketing agencies protect their clients’ brands.
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