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Anti-Counterfeiting & Brand Protection
As a budding startup with an innovative idea trying to conquer a global supply chain, your brand could face the threat of counterfeiting. When you have a wildly successful product, chances are, your product is already a prime target for copycats and counterfeiters.
Without brand protection, counterfeit products can hit the market very quickly and 7 out of 10 consumers would not know how to distinguish between fake and original products. This could put your customer and your brand at significant risk.
In this FREE Consultation, you’ll be able to find answers to these difficult questions as a brand owner:
- What actions to take when you see counterfeit versions of your products being sold online?
- What to do when your products are sold on unauthorized channels?
- How can technology help protect your brand and even thwart counterfeiters?
- How can your customers distinguish between fake and original?
You’ll get first-hand knowledge on how governments, central banks, and Fortune 500 companies protect their brand from counterfeiting and protect themselves against liabilities. You’ll also get the following:
- FREE access and guided tour on TrackMatriX SaaS platform (End-to-End Track and Trace Solution) for a limited period.
- Learn about Anti-Counterfeit Labels and technologies such as anti-copy QR Codes / NFC Tags
- Understand the role of Product Serialization & Authentication
- Techniques and strategies for Consumer Engagement while protecting your brand.
Meet Our Managing Director
Alfons Futterer
Alfons brings over 25 years of experience leading, building, operating and investing in anti-counterfeit and document protection technologies. He has been at the fore in developing strategic initiatives in brand protection and consumer engagement using forward-looking technologies, including Artificial Intelligence (AI) and the Internet of Things (IoT). His unmatched experience and expertise in creating product and document protection systems have taken him around the world helping corporations in pharma, retail, luxury goods, food & beverage, global logistics, consumer goods, wine, among other industries find and implement effective anti-counterfeit and consumer engagement solutions. He holds a Master of Business degree from Ivey School of Business, Western Ontario University, Canada, and a Masters degree in Business Mathematics from the University of Ulm, Germany
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