Everyone appreciates money-saving deals on electronic products, and nowadays, it’s extremely easy to find such lucrative deals on the internet. Unfortunately, the rise in online shopping has given a boost to the counterfeit market.
Therefore, not only the consumers but the brands also face the negative impact of counterfeit products.
The audio speaker industry is a big victim of counterfeit products. Due to the development of e-commerce sites, it is infinitely easier for counterfeiters to mix the products with genuine products.
However, lack of physical examination of the product, consumers buy fake products, even though they intend to buy original material. And, when they purchase those fake or counterfeit speakers, all they get is:
- Speakers with low sound quality
- Speakers with short life-span
- No customer support
Besides, lack of awareness makes customers more vulnerable to getting duped by fake goods. In such a situation, an anti Counterfeit solution can help!
Impacts of Counterfeit Products on Brands
- Damage Brand’s reputation: Most of the consumers are unaware about fake products. When consumers face problems with it, they blame the authentic companies for selling substandard products.
- Revenue loss: If the copycats start selling fake products at low costs, the brand will end up losing revenue.
- Destroy partner’s trust: The copycats can harm the confidence as well as destroy the investors, distributors, retailers, and other business partners.
Problems Faced by Audio Speaker Companies
Product returns, warranty work, and other after-sales services are among the brand’s core competencies in the electronics industry. But counterfeits disrupt brand equity and trade-in revenue streams through return fraud, warranty fraud, and service fraud. In addition, it has become a major puzzle in the electronics industry.
- Counterfeit products entering the supply chain: Loopholes in the supply chain provide opportunities to counterfeiters.
- There is no reliable way to track products during transit: Most counterfeit goods enter your supply chain during the logistic/transit face. If the brand lacks a secure way to track products in this stage, knockoffs will keep harming the brand reputation.
- Counterfeiters sell fake products in the original boxes: Counterfeiters may arrange original packaging boxes or create copies with serial numbers of your original products to fool the consumer and steal your revenue.
Current Situation Of Counterfeit Products
Counterfeiting has always been present in the marketplace. In fact, as per a report by the Organization for Economic Cooperation and Development, the trade in counterfeit and pirated goods has risen steadily in the last few years, even as overall trade volumes stagnated.
But speaker companies are responding to this threat by teaming up and attacking counterfeit organizations. In addition, there are advancements, and the giants of the audio speaker industry have recently started using anti Counterfeit solution, including multi-level security holographic labels with overt, secret elements, and forensic.
The tamper-evident features and security labels of holographic security stickers help ensure that electronics manufacturers identify parallel trade, counterfeits, warranty return fraud, or production overruns.
If you want to protect your electronic components like headphones, speakers, etc., use MatriX-Mark™ detection instruments and sensors –
- Portable & Programmable HSD Detector
- Pupil™ Pocket-size detector
- Visualizer™ for camera inspection
- Inline Detection System for quality control
- Interlock Code Scanner for supply chain control
- Digital Visualizer™ for counting low particle concentration in products
Ways To Tackle Counterfeiting In Supply Chain
As mentioned above, counterfeiting has become a pervasive problem for speaker companies, but there are solutions available to help prevent fake goods from entering the supply chain.
- Using Authentication Solutions
One way that audio companies can avert fake products from entering their supply chain is to use robust track and trace solutions.
MatriX-Mark™ offers taggants delivery options that can help in user verification. The physical or chemical marker added to the material is only visible under UV light, and it can easily withstand any form of testing. The best part of these Taggants, they don’t alter the appearance, color, or chemical makeup of the plastic. And because of its unique chemical composition, you can use MatriX-Mark™ Taggants in transparent plastic.
However, this solution will help businesses navigate their products from start to end across your entire supply chain and protect them from copying.
- Using Custom Packaging with Inbuilt Security Solution
Another easiest and fastest way to thwart your product from copycats and counterfeiters is to create security within your product packaging. In such a case, TrackMatriX can help you! We offer complete anti-counterfeiting features with custom and secure packaging.
However, with the help of the anti Counterfeit solution, you can transform your product packaging into full-scale data carriers and interactive information channels.
How NanoMatriX Solution – MatriX-Mark™ Can Help?
The problem of counterfeiting is not just a legal problem or a supply chain exploit. Still, it is a fusion of complex problems that cannot be simplified and solved by simple pitting operations on electronics and customer education campaigns.
The industry needs to create comprehensible strategies and use sustainable solutions like MatriX-Mark™ to eliminate vulnerabilities in the supply chain. It is a secure plastic resin with QR Code Solution that works with industries and governments to bring down counterfeiters once and for all.
MatriX-Mark™ helps in maintaining the brand reputation in the market by managing and ensuring products & parts authenticity. It also minimizes the financial and legal risks caused by counterfeit products and unauthorized sales and provides an alert facility from the QA team, retailers, and customers for counterfeit products.
Here is the approach NanoMatriX use to protect audio products:
- QR Code: We provide secure, traceable QR on product packaging
- Resin On Product Box: Mix MatriX-Mark™ secret resin with your product boxes to check its authenticity.
- Resin On Speakers: You can even mix MatriX-Mark™ secret resin on speaker covers.
- Checkpoint App For QA Team: We also provide a Checkpoint App and different scanners that enable the QA team to verify the product’s authenticity.
- Consumer Engagement With QR Code: It gives consumers the authority to verify products and register for warranty cards in a web browser.
Choose Your Security Type and Security Features
Want to fight against counterfeiting and ward off copycats? MatriX-Mark™ unique security features can help. It can add various safety features to your product to thwart counterfeiting or provide evidence against product tampering.
- Hologram
- Security inks
- Invisible markers
However, choose a security type which can combine to your custom packaging order or provide a security label for deployment if you have pre-existing packaging.
Wondering how MatriX-Mark™ can help as an anti Counterfeit solution? Then, collaborate with NanoMatriX and see how it protects your audio products and reputation while engaging customers with the brand.
Let’s make your brand secure together!
© 2024 TrackMatriX Technologies Limited. All rights reserved.
